How to improve website SEO? Print

Improving your website’s SEO (Search Engine Optimization) involves both on-page and off-page strategies to make your site more discoverable and higher ranking in search engine results (especially Google). Here's a practical guide to help you improve SEO effectively:

1. On-Page SEO

These are changes you make directly on your website.

✅ Keyword Optimization

• Research relevant keywords using tools like Google Keyword Planner, Ubersuggest, or Ahrefs.

• Use long-tail keywords (e.g., "buy handmade leather shoes online India").

• Place keywords in:

  • Title tags (<title>)

  • Headings (especially <h1>)

  • Meta descriptions

  • URLs

  • Image alt tags

  • First 100 words of content

✅ Content Quality

• Write useful, unique, and engaging content tailored to your target audience.

• Use blog posts to answer common questions and solve problems.

• Update content regularly to stay relevant.

✅ Site Structure

• Use clear, SEO-friendly URLs (e.g., /organic-coffee-beans instead of /product?id=123).

• Add internal links between related pages.

• Use breadcrumbs to help users and Google navigate your site.

• Ensure your site is mobile-friendly.

✅ Meta Tags

• Write a compelling meta title (60–70 characters) and meta description (150–160 characters) for every page.

• Include keywords naturally.

✅ Image Optimization

• Use compressed images for faster loading.

• Add alt text describing the image with relevant keywords.

2. Technical SEO

These are backend improvements for better crawlability and performance.

✅ Speed Optimization

• Compress images, use lazy loading.

• Enable browser caching and use a CDN (Content Delivery Network).

• Minify CSS, JavaScript, and HTML files.

✅ Mobile Responsiveness

• Use responsive design that adjusts for mobile and tablet screens.

• Test your site on Google’s Mobile-Friendly Test.

✅ Secure Your Website

• Use HTTPS (SSL certificate) — this is a ranking factor.

✅ Fix Broken Links and Errors

• Check regularly for 404 errors and fix them.

• Use tools like Google Search Console, Screaming Frog, or Ahrefs to find crawl issues.

3. Off-Page SEO

These help build your domain authority and improve rankings.

✅ Backlinks

• Get backlinks from high-authority websites in your niche.

• Write guest posts, create shareable infographics, or collaborate with influencers.

✅ Local SEO (for location-based businesses)

• Create and optimize your Google Business Profile.

• Get listed in local directories (Justdial, Sulekha, Yelp).

• Collect positive customer reviews.

4. Use SEO Tools

• Google Search Console – Monitor performance, fix indexing issues.

• Google Analytics – Track traffic and user behavior.

• Yoast SEO (for WordPress) or SEOPress – Help optimize content on CMS platforms.

• Semrush, Ahrefs, or Moz – In-depth competitor and keyword analysis.