The choice of category names and their logical deployment affects the comfortable use of your store by customers, as well to improve the shop position in search results. You might want to follow a few simple rules when you create an store menu.
Imagine supermarket centres, where you will find thousands of products, but you can not find the product you need, because the incomprehensible names placed on the racks. Wander the kilometres between the shelves, looking for "the sense", and our frustration and discouragement increases with every second. A similar scenario also appears in many online stores. In the category e-shop you can safely compare to the aforementioned shelf. Putting our assortment appropriate and meaningful places, is a key element influencing the customer to find interesting products.
The category name - the directions for the client
Product in the store must be sufficient information to allow the customer to find the product, which there looking for. Categories can be compare well to the table of contents in a book, which we review in order to find the interesting chapter. menu shop should be formed on basis of an analysis of existing stores operating in close to our industry. We should also think about how we sought the products. With a refined category name we give to the customer to understand that we know the assortment offered by us, but also able to facilitate purchases. we do not go out of the assumption with an excessive number of categories in our store this will lead to confusion for the customer. The category name should specify the group of products, each of the following subcategories should have more detailed information. As an example, let serve simple and all known tool "Hammer Carpenter". Shop menu consisting of too many similar-sounding and associating a category, it will not help the customer find it interesting product, eg:
Creating categories and dividing them by theme, we make it easy to navigate the various sections of our offer.
Our software gives you the ability to easily manage the categories at any time using the store. We can also change the order of categories.
Category name-for store owner
The choice of category names has a significant impact on the position in the search results. Use keywords related to the industry in which we operate. Remember the full names of the categories and subcategories. Google scrutinizing our shop, shortened and universal, which may fit to many industries name, does not improve the results in the search engines, for example.
The category name should be similar to the name that you type in the search box for an specific product. In case of road bike it will be an full name of “road bikes” instead of "road". The category name can weave attributes and variants in the product range.
Avoid too many subcategories. When creating their structures, if there were more than three. typically, there is also no sense to create subcategories for 1-2 products. Our software gives you access to options that facilitate positioning of each category. Already the standard display settings page title, description and keywords META improve search our store. We can modify any of these items by entering individual content and a group of variables such as:
{category_name} - category name
{filters} - apply a search filter
{shop_name} - store name
{breadcrumbs} - the path in the categories tree
There is also the possibility of creating an individual search engine-friendly URL for each category.
For example, the phrase "fresh fruit":
Wrong:
sample shop.zencommerce.in/c/Fruit/24
The URL does not contain the keywords searched by the user.
Wrong:
sample shop.zencommerce.in/fresh Fruit
No separator character between the keywords may prevent their indexing and combined keywords will difficult to read.
sample shop.zencommerce.in/fresh_Fruit
Separate keywords with "_" will be seen as an address that contains keywords that are separated by a space.
Well:
sample shop.zencommerce.in/fresh-Fruit
Modified URL contains keywords. Address in this form has a greater chance of full indexation by search engines google. Keywords separated by "-" sign is also present more attractive visually in search results. The URL provided in this form is also easier to dictate or placement on promotional materials such as the flyer.
Summary
A customer come in our shop to find the product what interest him, matching name, therefore, in such a way to be able to find this product as soon as possible. Category name can be edited at any time without fear of losing are in the product.
When you create a store directory, remember the following:
- the category name should make it easier to navigate through our shop
- placed in category names phrases that the customer could type in Google search
- Creating full product group names
It Is Also Best To:
- creating too many subcategories
- the use of technical language and abbreviations
- copy category names from other online stores
