In the update 5.4.10 online stores including introduced Zencommerce some tweaks to optimize the issues of presence in Internet search engines. The main changes are:
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the addition of canonical tag for the mobile version of the store,
- adding configuration options of indexing the individual filters.
What do these changes and why it introduced?
For the online store, as each Web site, it is important to get as much of his subpages was saved in an index created by the search engines. However, here, first of all, what matters is the quality and uniqueness of the content. The more your site is original and rich pages, the more interesting it becomes for those visiting the shop and search engine. If multiple content like duplicates (same photos, descriptions, titles of pages), then such content becomes less interesting and intensive repetition, can be almost considered as spam.
Search engines are usually not also be able to view one hundred percent the entire contents of the site. Has the effect, among others. page design, navigation, at the base of the products, the number of possible sites, load time (weight images, additional scripts in the page). So important is an indication of search bots relevant roads to navigate the store (using the map page) and, among others. blocking multiple indexing the same content.
Duplication of content in the following stores automatically, for example. as a result of the application of different ways of displaying a list of products. If the same products in the category we can see in a lot of ways, respectively by changing their presentation (list, with photos, list with pictures and descriptions, photo gallery), then from the point of view of search engines are created in-store thousands of copies of the same data. If any of these "different" list you can even sort and filter after many attributes and characteristics, we are following thousands of combinations.
In addition, shops having a mobile version (and each store Zencommerce has it), present the same deal on another way.
In the situation described above, there are problems:
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search engines are our original duplicate content on multiple pages, so when you ask for it-the search engine will show him any chosen page, but not the one that we want. We lose the control over, where are our potential customers and what content they are watching.;
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robot search engines don't crawl across the offer because you will lose time searching thousands of variants of the same (for example, filtered, sorted lists of products);
- If it turns out that most sites indexed in our shop containing a key phrase eg. "sony TV" presents the same content and in addition is these pages a lot-this will be considered as spamming the key phrase and our store will lose the position of the phrase in the search results.
What have we done?
In order to prevent the above from happening we have two optimizations. The first concerns mobile skins – they are called. links to sites of the canonical (“rel=canonical”). This is the way in which we indicate to search engines, where the original content of the page. Crawler enters the our product in the mobile version of the store and is notified (in the page header) that the appropriate, clean source of this page can be found at X this no problem at all in contrast to the original content from the copy (and never treats such as product pages in our store as less important). In the future customers looking for a product in the browser-will go to our attractive full page and not the mobile version of light (unless you use the mobile device-then they see mobile page).
The second change is the ability to decide which side of the filtered lists of products to be indexed. By default, this option is disabled (no indexation of the filtered list), however, each shop owner, who know your industry, could allow indexing of such przefiltrowań as are essential to his clients. For example, if you sell laptops, it can be important for us to sort results by brand and price, because so they can look for products customers (“samsung laptops up to 25000 rs”). But surely we do not need to crawl the same letter with regard to whether the product is new, in the promotion, sent in 48 hours, etc. In the case of pages sorted (for example at a price in ascending order) is also used to link “rel=canonical”.
What happened?
As a result of this optimization, the transition from quantity to quality. Reduced is the number of pages (or rather the possible combinations of pages) stores that feature in the index search engines. Shop owners may notice these successions in webmaster tools. However, there is no need to fall into panic. This significantly improves the quality of the index pages of our shop. Search engines will be faster and more accurately view site content with each new visit. There will be more direct your users to the pages of our shop. The shop owner will be able to better optimize the content of such target sites and just misses more organic traffic from search engines.
What do I do now?
Best to focus more on what is the role of the owner of the store - the creation of the best places to buy. Check using Google Analytics, which store page where users from search engines. Refine them for the sales. Also improves hand rarely visited, to attract more customers.
Working on a shop let's think all the time about customers, about what they are looking for, they may have questions which information are key when making purchasing decisions. Let's take care of a clear navigation, the convenience of browsing the listings, feature-rich, complete product descriptions, attractive and well described images. The more we think about the needs of customers, the better we can optimise our shop in terms of SEO.
The best in-store salesperson is a positioner.
