A good description of the product increases the sale directly at the store, but also brings more customers to your site from a Google search. This is one of the most important issues in e-commerce. It pays to get to know and apply best practice in the creation of descriptions.
Form of presentation of the product range in the online store has a significant impact on whether or not we will see the customer purchases in our shop. With a unique and comprehensive information about the goods increasing the number of indexed pages of our shop by Internet search engines eg. Google. This is what search engines increase traffic in our store. That's why caring is that each product has an exhaustive description.
Shop unlike traditional does not have the salesman who will listen to us and will help in the selection of the subject which meets our expectations.
Do not go with the assumption that Since we sell and we consider ourselves experts offered a range of the customer in case of doubt, we ask for your advice. There is a high probability thatcustomer who does not find interesting information about the product, look for another store and for us is no longer come back. Description shall be replaced by the seller. Let's do so from our store location where advise .
Below we present a few rules, which, combined with the possibilities of the software will give knowledge about State Zencommerce how attractive for the customer names.
The name of the product
Work to begin with the preparation of the product name. A good name is one that has both an information function for the customer as well as improves our store search results in search engines. It is also best to administer in the name of too many technical information, which might even scare the client. We select technical data that are the most important for our customers, for more detailed information, see the expanded item.
The name of the product has a significant effect on the positioning of the store because the software recognizes the name as a parameter to the TITLE.
As an example of an invalid name, use an example of one of the hard drives are available in online stores:
W D Red WD20EFRX 2TB sATA III 64MB.
The name is quite confusing and has too much technical information, only versed in the topic can decipher what do the different numbers and abbreviations.
By correcting the name as follows:
Hard Drive Western Digital Red WD20EFRX 2TB
The client receives meaningful information about what as a matter of who is the manufacturer of the device and of the most important parameter.
Product description
Remember that the customer is purchasing based on the photo, price and product description. Description may stop on the client for the longest side of the product.
Depending on the range of products offered, adapt amount of information you want to pass to the client. Avoid technical information, let's focus on the most important information.
Use mesh only with verified information on range, preferably directly from the manufacturer or from the press industry. Based on some data on the goods so lets your own, unique descriptions. Never copy it from other sources.
In many areas of technical specifications is very important for the client, verify information supplied by the manufacturer. If our client is important eg. the weight of the subject, let's look at the product according to the weight producer and the importance of the actual.
Remember that to us customers till each ofboth are familiar with the industry as well as beginners or older for whom many names can be obscure. Preparing description of let's do it just for customers who are new to the US industry. Do not close our to new customers even if we offer an assortment of the most niche areas.
We write in a simple and understandable for everyone. Let us also attention to the target group of our product range, adjusting to her descriptions. In a situation where our product range is aimed at young people, avoid official. If a product has a common name, let's use it in the description. If the descriptions are units of measurement, adapt them to the country in which we sell, in addition, we can also put the conversion on other units. That serving utensils have long exactly spelling and avoid mistakes in the descriptions.
We write the language of the benefits in how a product feature can be useful for him. As an example, I give the description of one of the batteries for portable computers are available in the stores:
The capacity of - 5200mAh - a description of the features will be accessible only by customers who know the industry, layman will most likely not see the benefits of choosing a product with such a feature.
The same thing can be described in a way that is understandable to each client, for example:
Thanks to the increased capacity of the battery 5200mAh, working time will increase from two to four hours.
Zencommerce software possibility of editing descriptions using an html editor, with which we have the ability to change font size and color bold and skew the text and insert graphics and videos for example. from Youtube. Do not be afraid to use the These capabilities. Try to reformat the description in a friendly and attractive for the client. Edited size or the thickness of the font in the headers, should use paragraphs. Avoid large blocks of text to our client was discouraged during the reading them.
Example of the use of text formatting:
__
Serve the customer good advice, let's write a few words from each other. Let the customer know that we know the products offered by us and their application as well as any restrictions on their use.
If our product uses some technologies, such as in the case of electronic equipment, let's describe it even at a glance by adding the logo of the technology (e.g. bluetooth, dvd) as well as the benefits of using it.
Let's add the exact contents of the package, if offered by the US article doesn't have the Polish manual, battery, or some element required to run, let's write about it.
If you have additional material about the product, for example. the table or in the format statement put the pdf, by a product. Zencommerce software gives you the ability to insert images in the description and downloads.
Product photo
Product image is an element which we cannot ignore, even for the most obvious and popular products. Remember that photos presented in a beneficial way.
Photo is a showcase not only the product, but also the same store.
If we decide to do the photos yourself, let us do it on a single background in a similar perspective. The pictures add a watermark with the address or logo of our store. Can happen so, that made by the us photo will be used (placement of), for example. on Internet forums. Internet users seeing the photo interesting their product and address online store should to find us.
If we have no way of implementing it yourself photos that we have does not present the best of our product, we try to give them a light treatment in a graphics program. We do not need to have expertise in this field, as it is often sufficient to remove the background of the draw-off account or tiny retouching product that we want to show.
As an example I will use photos with alarm clock mp3 video before processing:
The following sample photo before and after the amendments in a graphics program, in addition we have added a watermark of www.
In the photos we also have the ability to show the contents of the entire package:
If you have photos from the manufacturer, and would still like to show some detail of the product that it is invisible, make a photo like this part. You can also insert pictures in the description of extended product by placing them, for example. on alternately with the text.
Remember that each day opens up a lot of online stores, can be organizedh shops offering a similar range of products. Competition can also have similar prices as well as photos of the same manufacturer as we do. Working on the comprehensive descriptions, we can highlight the competition and show yourself as an expert.
To work on descriptions should go back even when the product is already for a long time in our shop. Comprehensive descriptions will contribute to a better prosper and also to recommending by customers of our online store. With comprehensive descriptions and transparent product specifications, our shop can be quoted on various Internet forums, so our shop can become a reliable source of information about the industry in which we sell.